From April 2020 to July 2022, I served as the full-time Website Manager at Bellevue Baptist Church in Memphis, TN. One of my biggest responsibilities was leading the church’s migration from WordPress to Webflow, with the goal of improving the user experience and giving content editors a system they could actually manage with confidence.

What wasn’t obvious at first was just how complex the project really was. Before I joined, there had never been a dedicated website manager, which meant there were no established best practices, no full content inventory, and very little documentation. Thousands of pages, blog posts, redirects, and custom code existed—but without a clear map of how everything fit together.

To make the migration possible, I started by building that map. I conducted a full audit of the site, documenting existing content, custom functionality, and technical dependencies so nothing was lost in the transition. I also worked closely with internal teams and content editors to establish a proper style guide and clearer standards for how the site should be built and maintained going forward.

The result was a successful migration to Webflow that preserved the church’s digital presence while significantly improving usability, maintainability, and editor confidence. The process required a lot of problem-solving, coordination, and attention to detail—but it also reinforced something that’s shaped how I work today: large migrations don’t fail because of tools, they fail because of missing structure.

That experience cemented my belief in planning first, documenting everything, and designing systems that work for the people who have to live in them long after launch.